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Apsynergy attends at the Salesforce World Tour Paris 2023

Posted on May 3, 2023 by admin

Apsynergy attends at the Salesforce World Tour Paris 2023

Salesforce World Tour Paris 2023 : focus on Einstein GPT

World Tour Paris 2023, the must-attend Salesforce event

Apsynergy attends to World Tour Paris 2023, the must-attend Salesforce convention, which will take place on May 16th at Paris Expo.

This 2023 Salesforce World Tour Paris edition promises to be rich and inspiring, with conferences, demos, networking, workshops and exchanges of ideas, around a large spectrum of Salesforce topics driven, among others, by the French Trailblazers Community! It is a golden opportunity to explore a part of the annual 1500 Salesforce innovations and to exchange with peers within the Salesforce ecosystem.

Einstein GTP, Salesforce’s Artificial Intelligence

For Apsynergy, it is also a fantastic opportunity to learn how to take advantage of Einstein GPT, Salesforce’s artificial intelligence, which generates over 80 billion predictions every day in many areas, such as sales, customer service, marketing or online commerce.

According to Marco Casalaina, Vice President Of Products and General Manager of Einstein, “The pandemic forced companies to invest in the technologies that quickly add value. Einstein does exactly this by working invisibly behind the scenes to predict customer behavior and preferences“

As companies are constantly looking for new opportunities to nurture their growth and develop their projects, Einstein GPT, Salesforce’s Artificial Intelligence, will undoubtedly be the center of all the attention during this Salesforce Convention!

Einstein for Nonprofits, Salesforce’s Artificial Intelligence for NGOs

As data-driven management expands across all industries, nonprofit organisations also need to be ready, in order to meet the challenges and to lay the foundation of a data-driven success story in the coming years.

In this way, Einstein for Nonprofits enables NGOs, associations and foundations, to deliver smarter and more personalised experiences to their donors: by using AI for their fundraising campaigns, they will be more efficient.

As Einstein is natively integrated in the Salesforce platform, it provides relevant information, predicts future donations and also identifies the best next steps. Einstein for Nonprofits predicts the likelihood of becoming a monthly donor, the likelihood of becoming a new donor and the likelihood of becoming a major donor.

Einstein for Nonprofits as a growth lever for fundraising

The creation of a donor journey is a fundamental point in the transition to digital marketing and therefore represents a key issue for marketers from all kinds of organisations, both for profit and nonprofit, whose main priorities are Return On Investment.

With Einstein for Nonprofits’ Datorama reports, it becomes easy to analyse, visualise and report on email, mobile and journey performance, all within the Salesforce Marketing Cloud. As a result, marketers can increasingly rely on trustworthy data when engaging with the people who support their organisation.

Einstein for Nonprofits is a key tool for fundraisers, who want to take full advantage of artificial intelligence (AI), in order to better understand their donors and set a data-driven management approach:

Behavioral analysis and global trends prediction, to create a stronger segmentation strategy.
CRM data aligning with accounting systems, to provide more transparency to fundraising & financial teams.
Data sources unification, to ensure reliability in sharing information between departments.

Implementation of new technologies, adaptation of external/virtual events and control of costs/expenses are major concerns for companies & non-profit organisations.

Apsynergy is a leading independent certified Salesforce Consulting Partner for over 10 years, working with global IT companies & major Nonprofit organisations (associations, foundations, NGOs). With a solid worldwide team of technical experts & consultants, Apsynergy provides in-depth project management services and high value-added Salesforce development, in order to meet the whole spectrum of needs, for organisations of all sizes.

Apsynergy announces RoseUp as a new client on Salesforce.org

Posted on April 20, 2023 by admin

Apsynergy announces RoseUp as a new client on Salesforce.org

RoseUp relies on Apsynergy to optimise its tax receipts management on Salesforce Nonprofit Success Pack

Two friends, the journalist Céline Lis Raoux and Communication Manager Céline Dupré, both driven by a common goal to help and support women with all types of cancer in their daily lives, started RoseUp in 2011.

RoseUp’s goals are to inform, support and defend the rights of women affected by cancer, specifically :

Rose magazine: first women’s magazine for women affected by cancer (180.000 copies, twice a year).
The roseup.fr website: articles, experts interviews, testimonials, media reports, webinars et workshops.
Social networks: Facebook, Twitter, Instagram, LinkedIn.
Maisons RoseUp: places to live and share between home and hospital, offering free support workshops in an harmonised setting and in the city center.
Online on M@ Maison RoseUp: individual support.
Specific programmes such as Rose Coaching Emploi: preparing to return to work, in particular entrepreneurship.

For more than 10 years : “RoseUp stands up for the rights of women affected by cancer and advocates to facilitate access to bank loans for all persons affected by cancer”, with the right to be forgotten after 5 years. RoseUp also pushes the agenda on access and payment to medical treatment with government authorities.

It was after the health crisis in 2020 that Kristina Hruska, the association’s Web Project Manager, enrolled in Apsynergy’s free distance learning session “Salesforce for Nonprofits: Discovery and Configuration“, with the aim of developing her skills on Salesforce’s Nonprofit Cloud.

Nonprofit Cloud is essentially based on the Nonprofit Success Pack (NPSP), an open-source application with a standard data architecture, including pre-built membership and donor management systems, to improve programme reach and effectiveness. This flexible application allows any non-profit organisation to be more efficient and to better interact with its donors.

At the end of this free Salesforce training “Salesforce for nonprofits: Discover and Configure” created and delivered by Apsynergy, a major independent Salesforce Nonprofit partner in France, Kristina, as the other participants, had implemented their own tailor-made Salesforce.org instance, with the help of Apsynergy Learning experts and certified Salesforce trainers:

09.00-09.30 Welcome
09.30-10.30 Presentation of Salesforce.org / Nonprofit Success Pack
10:30-11.00 Presentation of Apsynergy + Use cases/Success Stories
11.00-11.10 Coffee Break
11.10-13.00 Introduction et configuration
13.00-14.00 Lunch break
14.00-15.30 Training/Configurations 1: Programme Management Basics
15.30-15.45 Coffee Break
15.45-18.00 Training/Configurations 2: Fundraising and volunteers management

Following this first meeting, their paths crossed again at the Salesforce.org Customers Unite Paris 2022 event, during which Kristina expressed RoseUp’s needs, regarding the improvement of tax receipts through Salesforce. Like many other associations, the centralisation of the management of tax receipts is a cornerstone of Salesforce CRM for Nonprofits, as it allows to manage tax receipts in an optimal and sequential way, whatever the channel may be: donation pages, phone calls, donations via wire transfer, street marketing, sms campaigns, email marketing etc.

We are particularly pleased to be associated with RoseUp, to add to the growing list of non-profit organisations we work with, such as L214, la Fondation des femmes and Wordskills France.

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I founded APSYNERGY more than 10 years ago and today, we are proud to be one of the leading independent Salesforce Consulting partners, working with global IT companies & major Nonprofit organisations (associations, foundations, NGOs).

With our solid worldwide team of technical experts & consultants, we provide in-depth project management services and high value-added Salesforce development, in order to meet the whole spectrum of needs, for organisations of all sizes.

Raphael WULFF
Salesforce Coach and Apsynergy Founder – Salesforce Certified Partner.

Top 3 reasons why I am going to the Albanian Dreamin Conference 2023

Posted on April 18, 2023 by admin

Top 3 reasons why I am going to the Albanian Dreamin Conference 2023

Why I will attend at the Albanian Dreamin for Apsynergy

I am thrilled to take part in this year’s Salesforce Albanian Dreamin 2023, a community-driven Salesforce international conference hosted in Tirana, Albania on Saturday April 29th, at the Hilton Garden Inn.

Thank you to the Salesforce Community in Albania & LDA Balkan for organising such a promising event!

The first thing that drives me to participate in this exceptional event is the speaker’s expertise in all things Salesforce, as well as the top quality topics to be discussed.
The second thing is, of course, the opportunity to meet face to face with people I have been working with for a while.
Last, but not least, I can’t wait to listen to the speakers I’ve already met at other Salesforce Dreamin events : Christian Szandor Knapp, Farah Sherif, Frédérique Mermoz-Mounier.

I will also be sharing our Apsynergy Salesforce Training Library to our community of salesforce professionals. We designed this platform for internal purposes and decided to open it to everyone for free, so we can continue to onboard more customers and more salesforce consultants in the easiest way possible.

This is also one of the important tool we are providing to our remote teams, so they can decide to continue learning, consume our content when they feel they need it, and prepare their future certifications using Apsynergy Salesforce Training Library.

This Salesforce community-driven event will also be a great opportunity for me to gather feedback about the Apsynergy Learning platform.

I can’t wait to see the trailblazers, who will make this a very special event for our worldwide Salesforce ecosystem!

I am very much looking forward to meeting my amazing team in the Salesforce Albanian Dreamin Conference, cannot wait to meet the Albanian community and come back pumped, with all that amazing Ohana energy. I really hope we can meet and share during these sessions.

I can’t wait to meet you… See you on Saturday!

I founded APSYNERGY more than 10 years ago and today, we are proud to be one of the leading independent Salesforce Consulting partners, working with global IT companies & major Nonprofit organisations (associations, foundations, NGOs). With our solid worldwide team of technical experts & consultants, we provide in-depth project management services and high value-added Salesforce development, in order to meet the whole spectrum of needs, for organisations of all sizes. Raphael WULFF Salesforce Coach and Apsynergy Founder – Salesforce Certified Partner.

Apsynergy partners with The Union

Posted on June 8, 2020 by admin

Apsynergy partners with The Union

The International Union Against Tuberculosis and Lung Disease (The Union), with a history that spans 100 years, was facing a mission-critical need to diversify their funding sources, like many other nonprofits. In fact, according to research recently shared by Salesforce, 79% of nonprofit fundraising professionals reported that recent political changes have reduced the funds available for their organization, again placing a higher need for individual donors. The Union was looking for opportunities to leverage technology to better connect with its community and various constituencies including the development of a state-of-the-art individual donor program.

While the organization did appreciate the value of moving to an integrated CRM and marketing solution, like Salesforce and Pardot, the deployment, implementation and training required to make the transition valuable was a key consideration. After reviewing various solutions, Apsynergy impressed The Union with both our experience and acumen, becoming the clear choice to help the organization take this next transformational step. Apsynergy’s experience transforming other global NGO’s similar to the Union, and the success we were able to help deliver, was one of the key selection criteria.

Apsynergy stepped up-to-the-plate to help the Union identify mission-critical pathways that would deliver the highest return on investment in the shortest period of time. In addition to enabling the launch of an individual donor program that we at Apsynergy established to empower nonprofit organizations, we are also helping to strengthen the Union’s membership, training, education, conference, and journal offerings. With more than 100,000 contacts and a global community, the tools deployed with their assistance will help create meaningful constituent experience. Nearly three-quarters of nonprofits (74%) report that constituents’ desire to participate in their organization’s work has increased in the last five years.

Apsynergy is making this possible through implementing and connecting many of The Union’s departments through Salesforce. By using Salesforce, we are creating one single interface for membership registration, login information, and course registration. It becomes a one-stop-shop for everything you might need!

Let us know if you are interested in this project and what we can do for your organization!

Multi Cloud demo at French Riviera User Group March 2017

Posted on November 22, 2019 by admin

Multi Cloud Demo at French Riviera User Group March 2017

Multi Cloud Demo

This past week on March 14th 2017, we were fortunate enough to get a multi cloud demo (Sales Cloud, Community Cloud, Marketing Cloud) from Mickael Masset, Cegema – part of the Swiss Life group.

Guillaume Aurine, Director Product Marketing at Salesforce in Paris, shared his thoughts on Salesforce innovations in Artificial Intelligence (Predictive Recommendations, Natural Language Processing, Deep Learning, Machine Learning).

Apsynergy provides custom designed Salesforce Training in 5 languages in one central location

Posted on November 22, 2019 by admin

Apsynergy provides custom designed Salesforce Training in 5 languages in one central location

Salesforce customers are turning to Apsynergy to design and deliver custom training. Nihon Kohden decided to custom design and in-person deliver such training sessions to maximize the adoption of Salesforce. The main modules taught, in 5 languages, were Sales Cloud and Salesforce Quote-to-Cash.

In person training allows Salesforce customers to maximize adoption – making an event alongside the training classrooms, localizing and adapting training content so as include participants and ensure they get the best value out of such training activities.
This is also an opportunity to mingle with colleagues who aren’t necessarily based in the same location.

Our methodology is to focus on Learning rather than Teaching. Participants will learn new skills, learning by doing will allow Salesforce users to best benefit from the time spent with Apsynergy during these sessions.
Want to learn more? Read the full story here:

Apsynergy announces financial and local support of Non Profit “Institut Louis Germain”

Posted on November 22, 2019 by admin

Apsynergy announces financial and local support of Non Profit “Institut Louis Germain”

Apsynergy announced today financial and local support of France-based Non Profit Organisation “institutlouisgermain”. Institut Louis Germain’s mission is to help give access to elite education to underprivileged children who have been gifted with over average abilities but without the opportunity to develop and thrive.

Within the framwork of a tutorship, Institut Louis Germain supports students who want to succeed by allowing them to get top level tuition to stengthen their academic skills.

To date, more than 300 children have signed the Institut Louis Germain charter [in French] to be part of the tutorship programme. They originate from schools in underprivileged communities of Marseille and Avignon and are part of summer schools organised at various campuses in the region.