Manage your project portfolio and manage your grants with Salesforce: The complete guide for Foundations and NGOs

The complete guide for Foundations and NGOs: manage your project portfolio and manage your grants with Salesforce.

Foundations and NGOs play a crucial role in society by supporting Sustainable Development Goals (SDGs) and contributing to improving our lives. To carry out their mission, these organizations must effectively manage their project portfolios and the grants they award. This can be managed in Salesforce. A powerful range of such Salesforce solutions exists, here is a guide to these solutions. All such options enable foundations and NGOs to centralize their data, streamline their processes, report on outcomes and maximize their impact.

4 Salesforce Solutions for Portfolio and Grant Management

Salesforce offers several solutions adapted to the needs of foundations and NGOs in terms of portfolio management and grants. Here’s an overview of the four main options:

1. Salesforce Nonprofit Cloud for Grantmaking (The “brand new” Non Profit Cloud)

Launched in 2023, Salesforce Nonprofit Cloud for Grantmaking is a Salesforce Industries-based solution designed specifically for grants management. It offers a comprehensive set of features, including:

  • Management of grant applications: Creation of online forms, collection and evaluation of requests, monitoring of the approval process

  • Grantseeker and Grantee Experiences: smooth collaboration with Grantseekers

  • Budget management: Manage grantee budget proposals through outbound and inbound interfaces and collect post award budget progress through a detailed grantee budget UI

  • Integration with other Salesforce solutions: Seamless integration with other Salesforce solutions, such as Salesforce CRM and Salesforce Marketing Cloud or Non Profit Cloud Fundraising

Nonprofit Cloud for Grantmaking is a scalable and customizable solution that can adapt to the specific needs of each foundation and NGO. It is accessible via Salesforce Industries licenses. This is is the area where Salesforce is investing it’s engineering budget.

2. Outbound Funds Module (OFM)

Outbound Funds Module (OFM) is a free, open-source solution designed for outbound funds management that you can install in your Salesforce org. It offers a basic data model for grant and project management, as well as reporting and tracking capabilities. OFM is a simple and affordable solution that can be adapted to the needs of small foundations and NGOs. 

You can install this package from this link.

This is a great solution to get started, it offers basic functionality which – most often – needs to be improved through customization.

3. Grants Management (version still being sold by Salesforce but will eventually be replaced by Non Profit Cloud)

Grants Management is a Salesforce paid solution that combines OFM with a portal Grantseekers and additional features. It offers a more comprehensive set of features than OFM, including:

  • Portal for Grantseekers/Grantees: Allows to submit grant applications online, track the status of their applications and interact/collaborate with Grantseekers/Grantees

  • Manage Disbursements, Grant Applications, and milestones/requirements for grantees

  • Useful and relevant option for clients already using Salesforce elsewhere, i.e. Salesforce for fundraising

Grants Management is a more robust solution than OFM, but it is also more expensive. It is accessible via Salesforce Managed Packages.

4. Amp Impact

Amp Impact is a solution provided by Salesforce independent software vendor (ISV) Vera Solutions. It offers a comprehensive data model and relevant automation for portfolio and grants management. Amp Impact is a customizable solution that can be adapted to the specific needs of foundations and NGOs of all sizes.

  • Streamline the full grant-making lifecycle on a single platform

  • Monitoring & Evaluation: Centralize beneficiary data, indicator management, logframes, and reporting to inform decision-making

  • Program Management: Capture results, drive accountability, and improve delivery across your portfolio of programs and projects

  • Grant Management: Streamline the grantmaking process and measure the impact

Amp Impact offers great customer support and strong domain expertise, they are an established player in this niche and have a long list of customer references.

Choose the Salesforce solution that suits your needs

Choosing the best Salesforce solution for your needs depends on several factors, such as the size of your organization, your budget, your feature needs, and your technical expertise. Here are some key points to consider when making your choice:

  • Organization size: If you are a small foundation or NGO, OFM may be a sufficient solution. Nonprofit Cloud for Grantmaking or Amp Impact may be a better fit for more complex organizations.

  • Budget: OFM is a free solution, while other solutions are paid. The cost of each solution varies depending on the size of your organization and the features you choose, plus the amount of customization required.

  • Feature requirements: Identify the features you need to effectively manage your project portfolio and grants. Compare the features of each solution to choose the one that best suits your needs.

  • Technical expertise: If you have limited technical expertise, you may want to choose a partner having relevant expertise in this area with projects involving these tools. Apsynergy is a leading Salesforce partner with relevant experience in this area. Fondation des Femmes, Secours Catholique and CCFD are leading Foundations and NGOs that Apsynergy has partnered with over the years.

Want to know more ? Head to our website for more information :

Unveiling the Future of Customer Experience: A Deep Dive into Paris World Tour 2024

Unveiling the Future of Customer Experience: A Deep Dive into Paris World Tour 2024

Get ready for an exhilarating journey into the heart of customer experience innovation at the Paris World Tour 2024, set to dazzle attendees on Tuesday, March 12, 2024, at Pavillon 6 of the Paris Expo Porte de Versailles from 9:00 AM to 6:00 PM. This event is not just a date on the calendar; it’s a promise to explore the harmonious fusion of artificial intelligence (AI), a robust CRM platform, and dependable data to redefine team capabilities, supercharge productivity and creativity, and sculpt unforgettable customer experiences.

Discover the future of customer experience

 A Glimpse into Salesforce’s Latest Innovations:

Embark on a captivating journey into the avant-garde realm of customer experience as we showcase Salesforce’s latest wonders, including the Data Cloud platform and the groundbreaking Einstein AI. These innovations aren’t just technological marvels; they are the secret ingredients that empower businesses to wow their clients with solutions that are as sophisticated as they are effective.

Accelerate your journey to trusted AI

Real Stories, Real Inspiration:

Paris World Tour 2024 is not merely an event; it’s a launchpad for businesses to take off confidently into the world of AI. Immerse yourself in the wisdom shared by industry titans like Air France-KLM, Carrefour, Schneider, Michelin, Sodexo, Silae, Mobilize, and more. Hear their stories of initiating or accelerating AI deployments, giving you the inspiration and confidence needed to kickstart your own transformative journey.


Paris World Tour 2024 isn’t just an event; it’s an experience, an immersion into the future of customer-centric, AI-driven landscapes. Through engaging sessions, real-life testimonials, live demonstrations, and the opportunity for candid peer-to-peer discussions, this day is designed to offer you insights and brilliant ideas that will catapult your journey towards building a trustworthy AI infrastructure. Mark your calendars and join us at Pavilion 6, Paris Expo Porte de Versailles, on March 12, 2024, from 9:00 AM to 6:00 PM. Your roadmap to a customer-centric, AI-driven future starts here – and it’s bound to be as exhilarating as it is enlightening.

Aspynergy’s dedication to holistic solutions is underscored by strategic partnerships with FinDock, Gonexa, Gridmate, and Vera Solutions.

Aspynergy 2023: A look in the rear view mirror: New Salesforce Projects and Partnerships, Empowering Non Profits Across France

In the ever changing landscape of the nonprofit sector, Aspynergy has emerged as a pivotal player, driving impactful change through strategic partnerships and collaborative projects with new clients in the nonprofit space. This year, Aspynergy’s commitment to fostering effective mission achievement has been exemplified through innovative solutions and comprehensive training programs.

Parcours Alpha: Optimizing Donor Management with Givexpert-Salesforce Integration

Aspynergy’s focus on enhancing the management of donations took center stage with the integration of Givexpert into Parcours Alpha’s Salesforce ecosystem. This seamless integration ensures that every donation made on the Parcours Alpha website effortlessly syncs with Salesforce, creating opportunities, contacts, and payment records. This not only minimizes manual data entry but also ensures precision and speed in collecting donor information. Read More about the Givexpert Salesforce integration.

Fondation de France: Knowledge Transfer for Autonomous Teams

Beyond project implementations, Aspynergy extended its impact through extensive training programs. The Fondation de France benefited from an 11-week training initiative covering Salesforce fundamentals, security, automation, and Vera Solutions’ Amp Impact. This knowledge transfer positions the Fondation de France at the forefront of nonprofits leveraging technology for social impact.

Secours Catholique: Accelerating Salesforce Adoption

A flagship project for Aspynergy involved migrating Secours Catholique from a legacy project management tool to the Salesforce platform, leveraging “Outbound Funds.” The setup of the Outbound Funds application and the integration of Gridmate from the Salesforce AppExchange marked crucial milestones. These tools empowered Secours Catholique to manage outgoing funds with precision and gain advanced data visualization capabilities, laying the groundwork for improved decision-making and streamlined operations.

Strategic Partnerships: FinDock, Gonexa, Gridmate, and Vera Solutions

Aspynergy’s dedication to holistic solutions is underscored by strategic partnerships with FinDock, Gonexa, Gridmate, and Vera Solutions.


– The collaboration with FinDock introduced a powerful payment management platform seamlessly integrated with Salesforce. This synergy optimizes payment processes, allowing organizations to focus on their core missions.

– Partnering with Gonexa addressed nonprofit organizations’ document management needs, including Tax Receipts, streamlining processes for enhanced efficiency and compliance.

Apsynergy partners with Gridmate to bump up the Salesforce UI/UX for non profits

Apsynergy partners with Gridmate to bump up the Salesforce UI/UX for non profits

In a transformative collaboration, Apsynergy has teamed up with GridMate, renowned for library of Lightning components designed to streamline data management through a user-friendly interface.

Apsynergy: Elevating Nonprofits through Salesforce Best Practices

Apsynergy stands out as a Salesforce consultant partner committed to assisting non-profit organizations in focusing on their core mission. By expertly managing the Salesforce platform, Apsynergy ensures that nonprofits can leverage the full power of Salesforce without the burden of platform complexities. Their mission is to empower nonprofits by providing tailored Salesforce solutions, allowing them to optimize their operations and amplify their impact.

The initial use case for implementing Gridmate came about while discussing with one of our non profit customers. The requirement to replace a legacy application with Salesforce led Apsynergy to recommend using Gridmate instead of developing bespoke User Interface Lightning Web Components (LWC).

GridMate: Data Management with Actionable UI/UX

GridMate, on the other hand, presents a suite of Lightning components known for their ability to simplify intricate data management tasks. At the heart of GridMate’s offerings are features that elevate the Salesforce experience for users:

Grid Inline Editing:

Easily configure your data grid for inline editing on any object within your organization. This feature empowers users to make real-time changes without the need for cumbersome processes, enhancing efficiency and productivity.

Grid Mass Action:

Execute mass actions such as creating, editing, cloning, deleting, emailing, and approvals seamlessly. This functionality extends to existing quick actions, providing a comprehensive toolkit for managing data at scale.

User Grid:

Customize your grid with features like filters, sorting criteria, grouping, conditional coloring, column freezing, and more – reminiscent of familiar functionalities found in spreadsheet applications. This flexibility ensures that users can tailor their experience based on their unique needs, much like working with Excel.

100% Native to Salesforce Lightning:

GridMate takes pride in being entirely native to Salesforce Lightning, ensuring a seamless and integrated user experience. This commitment to native components reflects in the platform’s performance and responsiveness, providing users with the best possible experience.

GridMate's Gift of 5 Free Lifetime Licenses

Eligible non-profit organizations are now presented with an exclusive opportunity to acquire five complimentary lifetime licenses of GridMate. This initiative underscores GridMate’s steadfast commitment to empowering non-profits by providing them with cutting-edge tools. These licenses are strategically designed to elevate and refine their data management capabilities, aligning with GridMate’s mission to support organizations in making a lasting impact through efficient and user-friendly solutions.

The partnership between Apsynergy and GridMate brings forth a powerful combination, aligning Apsynergy’s expertise in Salesforce consulting for nonprofits with GridMate’s innovative Lightning components. Moreover, Gridmate offer non profit specific pricing which makes it affordable for such end users. Nonprofit organizations can now leverage the simplicity of GridMate’s UI/UX enhancements while benefitting from Apsynergy’s tailored Salesforce solutions.

What’s New in Salesforce Nonprofit Cloud Winter ’24

What's New in Salesforce Nonprofit Cloud Winter '24

As we navigate the winter landscape, the latest Salesforce Nonprofit Cloud Winter ’24 release emerges as a beacon of innovation, now seamlessly built on the powerful Salesforce Platform. These transformative updates promise to redefine the efficiency and agility of your nonprofit organization, aligning seamlessly with your unique mission and objectives.

Dive into Winter '24 Features

Explore the simplicity of enhanced features designed for nonprofit users in the Winter ’24 release:

  1. Actionable List Members
  2. Actionable Relationship Center (ARC)
  3. Actionable Segmentation
  4. Batch Management
  5. Business Rules Engine
  6. Data Processing Engine
  7. Service Process Studio
  8. Timeline


Elevate fundraising strategies with new Fundraising Apps seamlessly integrated into the native Salesforce platform:

  1. Holistic Fundraising Strategy
  2. Efficient Donor Engagement
  3. Philanthropy & Partnerships Tracking
  4. Streamlined Fundraising Operations

Gift Logging and Campaigns

Effortlessly log individual gifts or manage multiple gifts using Gift Batch Templates. Streamline campaign creation, management, and monitoring with personalized options for increased engagement.

Gift Commitment Management

Manage gift commitments effortlessly with new flows in Winter ’24. Enjoy scheduling flexibility, easy updates, and prompt responses to donor requests through the enhanced Donor Support Console.

Program Management

Comprehensive Participant Insights

Experience a holistic understanding of participant profiles with the newly introduced Participant Profile page in Salesforce. This centralized hub empowers program managers by providing a unified view of participant details, offering actionable insights derived from information on benefit disbursements, interaction summaries, complaints, alerts, and more.

Enhanced Benefit Tracking with Field Sets

Tracking and reviewing benefit details are now more accessible than ever. Leverage custom fields within field sets on the Benefit Disbursement object to effortlessly monitor past participant attendance and other pertinent details, streamlining your benefit tracking processes.

Distinguishing Benefit Schedule Participants and Sessions

Benefit Schedule Assignment records are now invaluable tools for program managers, service providers, and volunteers. Easily differentiate between participants added to a benefit schedule versus those in a specific benefit session, facilitating better logistical planning for all involved stakeholders.

Efficient Bulk Removal from Benefit Sessions

Say goodbye to manual efforts in removing participants from future benefit sessions. Utilize the Remove Participants from Schedule API for a swift and automated process. This not only eliminates the need for individual removal but also updates Benefit Schedule Assignment records and deletes related Benefit Disbursement records, saving valuable time.

Collaborative Sharing of Program Records

Promote collaboration within your organization with the enhanced Share button functionality. Program and Program Enrollment records can now be easily shared with selected users, fostering improved communication and collaboration on program-related details.

Improved Accessibility for External Users with Experience Cloud

Extend collaboration beyond organizational boundaries with external users in Experience Cloud sites. Benefit Schedule Assignments, Program Management, and Case Management objects are now accessible, providing external stakeholders with better visibility and streamlined collaboration across your entire organization.

Case Management

Unlock the potential of dynamic assessments within the Program object. Employ guided flows to seamlessly split Party Relationship Groups and automatically update associated records.

Enhance Program Management with Dynamic Assessments

Take advantage of dynamic assessments to elevate program functionalities. For instance, create targeted questionnaires to assess program-level feedback, enabling trend identification based on scores.

Efficiently Split Party Relationship Groups through Guided Workflows

Utilize the Split workflow to transfer members, related contacts, groups, and business accounts from one party relationship group to another existing group or a newly created group. Specify member roles and relationships, along with the relationships of associated contacts, groups, and business accounts in the split group. Review pertinent information such as cases and complaints linked to the original group, transfer necessary records to the split group, and establish reminder tasks for later record review.

Explore New and Enhanced Objects in Nonprofit Cloud Case Management

Maximize your capabilities with the introduction of new Case Management objects. These enhancements offer expanded functionalities and improved features for a more robust and efficient case management experience.

Outcome Management

Introducing Outcome Management, a revolutionary impact measurement tool that consolidates the definition, measurement, and evaluation of an organization’s outcome strategy in a unified platform. Establish time-bound targets, baseline values, and systematically track results. Ensure consistent measurement of key indicators across diverse outcomes or programs. Organize outcomes into groups, mirroring organizational strategies, such as logic models or outcomes of significance to external stakeholders.

Track Desired Outcomes and Efforts That Move the Needle

Efficiently monitor and steer the desired change with Outcomes. Utilize Outcome Activities to link outcomes to associated efforts, such as programs or benefits, contributing to the envisioned end goal.

Get a Holistic View of How Outcomes Contribute to Success

Employ Impact Strategies and Impact Strategy Assignments to group outcomes, offering a comprehensive view of your entire strategy in one location. Group outcomes to illustrate organizational logic models or theories of change. Alternatively, categorize outcomes based on your strategic plan or external stakeholder priorities.

Measure the Work You Do to Affect Change

Indicators serve as the yardstick for measuring outcomes. Develop a library of indicator definitions to ensure consistent impact measurement. Connect indicator definitions to multiple outcomes or programs to gauge various facets of your work. Utilize time-bound indicator performance periods to track starting points and desired endpoints when assessing your efforts.

Track Interim and Final Results

Include indicator results to monitor progress against time-bound targets and baseline values. Store aggregated values from assessments, program enrollments, benefit disbursements, and other data sources within results.

Get a Comprehensive View of Your Impact Strategy

Navigate the Outcome Management app home page to assess if your indicators align with targets, view recent indicator results, manage assessments, and more.

Watch Outcome Management Videos

Explore new educational videos that illuminate the capabilities of Outcome Management, assisting users in unlocking its full potential.

New Objects and Fields for Outcome Management

Discover expanded capabilities with the introduction of new Outcome Management objects. These additions empower users to achieve more within the Outcome Management framework.

Apsynergy-Gonexa Collaboration Reshapes Tax receipts for Non Profits

Apsynergy-Gonexa Collaboration Reshapes Tax receipts for Non Profits
Unveiling a Dynamic Partnership


Strategic partnerships play a pivotal role in driving innovation and efficiency. We are thrilled to announce the exciting partnership between Apsynergy, a premier consultant partner, and Gonexa, a cutting-edge Salesforce ISV offering document management and document generation capabilities.

Optimizing Salesforce Capabilities

Apsynergy, known for its expertise in optimizing Salesforce capabilities, takes center stage in implementing Gonexa to enhance and streamline document management processes. Gonexa’s solutions offer a comprehensive approach to the entire document lifecycle, from creation to storage, featuring automated generation, electronic signatures, and seamless collaboration.

End-to-End Capabilities of Gonexa

Gonexa’s solutions provide end-to-end document management capabilities, covering everything from template creation to automated or individual document generation, electronic signatures, and seamless document storage and collaboration, plus Tax Receipts with Gonexa RF. This ensures a streamlined and efficient process that aligns seamlessly with Apsynergy’s commitment to delivering top-notch solutions.

Unlocking the Power of Electronic Signatures

One of the standout features of Gonexa is its electronic signature capability. In a world that is becoming increasingly digital, the ability to securely and legally sign documents electronically is paramount. Gonexa provides a reliable and compliant electronic signature solution, making the signing process not only efficient but also environmentally friendly by reducing paper usage.


The partnership between Apsynergy and Gonexa is a testament to the commitment to delivering top-notch solutions that empower non profits, NGOs and associations to thrive in the digital era.

5 Sessions not to be missed this year for French Touch Dreamin

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5 Sessions not to be missed this year for French Touch Dreamin

Hello Salesforce enthusiasts! I’m absolutely thrilled to share my 2 cents for the upcoming French Touch Dreamin event taking place in the heart of Paris on Nov 30th 2023. This community-focused Salesforce conference promises to be a hub of innovation, collaboration and inspiration, and I can’t wait to attend. Quite frankly, this event is the best Salesforce event of the year for the France market.

A huge shoutout and thanks to the incredible Salesforce community and organizers for putting together what is sure to be a memorable event: Jean Michel Mougeolle, Doria Hamelryk, Julie Boncour, Jean Marie Vital, to name a few.

Why French Touch Dreamin?

The primary allure of participating in French Touch Dreamin is the exceptional lineup of speakers who are experts in all facets of Salesforce. The carefully curated topics for discussion promise to provide insights that go beyond the ordinary, making this event a must-attend for anyone passionate about Salesforce.
But it’s not just about the sessions. The prospect of meeting face-to-face with fellow Salesforce experts I’ve been collaborating with remotely is an opportunity I can’t pass up. Building connections, sharing experiences, and exchanging ideas in person are invaluable aspects of such community-driven events.
Now, let’s delve into the exciting sessions awaiting us at French Touch Dreamin:

Harnessing the Power of ChatGPT API for your Salesforce Org:


I expect this session to fill up pretty fast. Don’t be late if you want a seat! We are going to learn how ChatGPT can elevate user interactions, automate responses, and streamline processes within Salesforce. I feel like I am now ready to unlock the power of conversational AI in the Salesforce environment.

From Zero to Hero Salesforce Data Cloud:

Data Cloud is arguably one of the hottest areas for Salesforce consultants and I am looking for every opportunity to sharpen my knowledge in this space. This session will suggest a roadmap for harnessing the full potential of Salesforce Data Cloud, offering practical tips and best practices for effective data management. Whether you’re starting fresh or looking to optimize your data strategy, this session is your guide to becoming a Salesforce Data Cloud hero.

AppExchange: What Does It Take to Publish Your First App?:

Dive into the world of Salesforce AppExchange with insights on what it takes to publish your first app. This session will guide aspiring developers and entrepreneurs through the essential steps, sharing success stories and pitfalls to avoid. Whether you’re dreaming of your app’s debut or already on the development journey, this session is your roadmap to AppExchange success.

10 Tips to Build Your Security Mindset:

In an era where data security is non-negotiable, this session is a must-attend. Gain insights into building a robust security mindset tailored for the Salesforce ecosystem. The session not only highlights key security principles but also provides practical tips for implementing security measures across your Salesforce org. Elevate your security game with these invaluable tips. Also I love Daniel Stange’s shoes!

Salesforce Roadmap: Where to Find It and How to Influence It?:

You probably have heard of the Salesforce Ideaexchange ( This is one way of influencing the Salesforce roadmap, I am curious as to what this session will take us through on this fascinating topic. Get your voice heard brothers and sisters!

In conclusion, French Touch Dreamin 2023 promises not only to be a gathering of minds but a platform for active participation, learning, and sharing within the Salesforce community. I eagerly await the chance to connect, collaborate, and contribute to the collective growth of the Ohana in the beautiful city of Paris. See you at French Touch Dreamin!

Getting started with and the Non Profit Cloud

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Getting started with and the Non Profit Cloud
Hello Apsynergy Learners!

The topic of the day: Getting started with and the Non Profit Cloud

Only available in french

Here is what you will learn in this free salesforce training course:
Raphael in Tirana

Apsynergy Learning is dedicated to simplifying the journey for Salesforce enthusiasts eager to explore and the Non Profit Cloud. Our primary objective is to welcome Salesforce professionals to our platform and provide them with free Salesforce education. We firmly believe in the Salesforce Ohana principle, which emphasizes the importance of community and collaboration. Our aim is to share our wealth of knowledge with aspiring young professionals. Who knows, they may find themselves inspired to collaborate with us on some of our projects! As an organization continually in need of skilled Salesforce developers, we recognize that by offering valuable content, we can foster a thriving community of Salesforce enthusiasts, both in English and French.

We are passionate about extending the benefits of high-quality, free Salesforce training to the French-speaking Salesforce community. While initially focusing on delivering content in French, we couldn’t resist the opportunity to share this valuable resource in English as well.

Apsynergy is not limited to online resources alone. We also offer the option to develop custom on-site and online training solutions tailored to our customers’ specific needs.  You can easily stay informed about our latest offerings by subscribing to our YouTube Channel

In this video presentation, Raphael Wulff, a Salesforce coach, founder, and CEO of—a certified Salesforce partner with a decade of experience—will guide you through the essential steps for Getting started with and the Non Profit Cloud. Joining the Apsynergy Learning platform is completely free, granting you access to a treasure trove of free Salesforce training videos, informative presentations, and engaging quizzes. We are dedicated to helping you learn Salesforce without any cost, month after month.

Apsynergy Learning stands as a beacon in the world of Salesforce education, offering a comprehensive and free platform tailored to Salesforce developers and beginners alike. We recognize that the path to becoming a Salesforce expert is paved with knowledge, and our mission is to facilitate that journey for everyone. With a commitment to helping individuals build rewarding careers, we empower them to learn Salesforce at no cost, enabling continuous growth week by week, one Salesforce learning session at a time.

Your support in spreading the word about our blog post, particularly one that delves into the intricacies of and Non Profit Cloud, would be greatly appreciated. We encourage you to share this post with friends and colleagues who share an enthusiasm for Salesforce.

Furthermore, we eagerly await your feedback and questions, which you can share in the comments section below the post. Your insights and inquiries are invaluable to us as we strive to enhance our content and address your specific needs.

Thank you for your interest and engagement. Don’t forget to subscribe to our YouTube Channel to stay informed about each new release of free Salesforce training content. Together, we embark on this Salesforce learning journey, equipped with knowledge and fueled by a passion for CRM excellence.

#salesforce #salesforcetraining #salesforcecoach #crm #salesforceclass #salesforcecours

Apsynergy attends at the Salesforce World Tour Paris 2023

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Apsynergy attends at the Salesforce World Tour Paris 2023
Salesforce World Tour Paris 2023 : focus on Einstein GPT
Apsynergy attends at the Salesforce World Tour Paris 2023

World Tour Paris 2023, the must-attend Salesforce event

Apsynergy attends to World Tour Paris 2023, the must-attend Salesforce convention, which will take place on May 16th at Paris Expo.

This 2023 Salesforce World Tour Paris edition promises to be rich and inspiring, with conferences, demos, networking, workshops and exchanges of ideas, around a large spectrum of Salesforce topics driven, among others, by the French Trailblazers Community! It is a golden opportunity to explore a part of the annual 1500 Salesforce innovations and to exchange with peers within the Salesforce ecosystem.

Einstein GTP, Salesforce’s Artificial Intelligence

For Apsynergy, it is also a fantastic opportunity to learn how to take advantage of Einstein GPT, Salesforce’s artificial intelligence, which generates over 80 billion predictions every day in many areas, such as sales, customer service, marketing or online commerce.

According to Marco Casalaina, Vice President Of Products and General Manager of Einstein,The pandemic forced companies to invest in the technologies that quickly add value. Einstein does exactly this by working invisibly behind the scenes to predict customer behavior and preferences

As companies are constantly looking for new opportunities to nurture their growth and develop their projects, Einstein GPT, Salesforce’s Artificial Intelligence, will undoubtedly be the center of all the attention during this Salesforce Convention!

Einstein for Nonprofits, Salesforce’s Artificial Intelligence for NGOs

As data-driven management expands across all industries, nonprofit organisations also need to be ready, in order to meet the challenges and to lay the foundation of a data-driven success story in the coming years.

In this way, Einstein for Nonprofits enables NGOs, associations and foundations, to deliver smarter and more personalised experiences to their donors: by using AI for their fundraising campaigns, they will be more efficient.

As Einstein is natively integrated in the Salesforce platform, it provides relevant information, predicts future donations and also identifies the best next steps. Einstein for Nonprofits predicts the likelihood of becoming a monthly donor, the likelihood of becoming a new donor and the likelihood of becoming a major donor.

Einstein for Nonprofits as a growth lever for fundraising

The creation of a donor journey is a fundamental point in the transition to digital marketing and therefore represents a key issue for marketers from all kinds of organisations, both for profit and nonprofit, whose main priorities are Return On Investment.

With Einstein for Nonprofits’ Datorama reports, it becomes easy to analyse, visualise and report on email, mobile and journey performance, all within the Salesforce Marketing Cloud. As a result, marketers can increasingly rely on trustworthy data when engaging with the people who support their organisation.

Einstein for Nonprofits
is a key tool for fundraisers, who want to take full advantage of artificial intelligence (AI), in order to better understand their donors and set a data-driven management approach:

  • Behavioral analysis and global trends prediction, to create a stronger segmentation strategy.
  • CRM data aligning with accounting systems, to provide more transparency to fundraising & financial teams.
  • Data sources unification, to ensure reliability in sharing information between departments.

Implementation of new technologies, adaptation of external/virtual events and control of costs/expenses are major concerns for companies & non-profit organisations.

Apsynergy is a leading independent certified Salesforce Consulting Partner for over 10 years, working with global IT companies & major Nonprofit organisations (associations, foundations, NGOs). With a solid worldwide team of technical experts & consultants, Apsynergy provides in-depth project management services and high value-added Salesforce development, in order to meet the whole spectrum of needs, for organisations of all sizes.

Apsynergy announces RoseUp as a new client on

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Apsynergy announces RoseUp as a new client on
RoseUp relies on Apsynergy to optimise its tax receipts management on Salesforce Nonprofit Success Pack
Apsynergy's new client on Nonprofit Success Pack: RoseUp

Two friends, the journalist Céline Lis Raoux and Communication Manager Céline Dupré, both driven by a common goal to help and support women with all types of cancer in their daily lives, started RoseUp in 2011.

RoseUp’s goals are to inform, support and defend the rights of women affected by cancer, specifically :

  • Rose magazine: first women’s magazine for women affected by cancer (180.000 copies, twice a year).
  • The website: articles, experts interviews, testimonials, media reports, webinars et workshops.
  • Social networks: Facebook, Twitter, Instagram, LinkedIn.
  • Maisons RoseUp: places to live and share between home and hospital, offering free support workshops in an harmonised setting and in the city center.
  • Online on M@ Maison RoseUp: individual support.
  • Specific programmes such as Rose Coaching Emploi: preparing to return to work, in particular entrepreneurship.

For more than 10 years : “RoseUp stands up for the rights of women affected by cancer and advocates to facilitate access to bank loans for all persons affected by cancer”, with the right to be forgotten after 5 years. RoseUp also pushes the agenda on access and payment to medical treatment with government authorities.

It was after the health crisis in 2020 that Kristina Hruska, the association’s Web Project Manager, enrolled in Apsynergy’s free distance learning session “Salesforce for Nonprofits: Discovery and Configuration“, with the aim of developing her skills on Salesforce’s Nonprofit Cloud.

Nonprofit Cloud is essentially based on the Nonprofit Success Pack (NPSP), an open-source application with a standard data architecture, including pre-built membership and donor management systems, to improve programme reach and effectiveness. This flexible application allows any non-profit organisation to be more efficient and to better interact with its donors.

At the end of this free Salesforce training “Salesforce for nonprofits: Discover and Configure” created and delivered by Apsynergy, a major independent Salesforce Nonprofit partner in France, Kristina, as the other participants, had implemented their own tailor-made instance, with the help of Apsynergy Learning experts and certified Salesforce trainers:

  • 09.00-09.30 Welcome
  • 09.30-10.30 Presentation of / Nonprofit Success Pack  
  • 10:30-11.00 Presentation of Apsynergy + Use cases/Success Stories  
  • 11.00-11.10 Coffee Break  
  • 11.10-13.00 Introduction et configuration
  • 13.00-14.00 Lunch break
  • 14.00-15.30 Training/Configurations 1: Programme Management Basics
  • 15.30-15.45 Coffee Break
  • 15.45-18.00 Training/Configurations 2: Fundraising and volunteers management

Following this first meeting, their paths crossed again at the Customers Unite Paris 2022 event, during which Kristina expressed RoseUp’s needs, regarding the improvement of tax receipts through Salesforce. Like many other associations, the centralisation of the management of tax receipts is a cornerstone of Salesforce CRM for Nonprofits, as it allows to manage tax receipts in an optimal and sequential way, whatever the channel may be: donation pages, phone calls, donations via wire transfer, street marketing, sms campaigns, email marketing etc.

We are particularly pleased to be associated with RoseUp, to add to the growing list of non-profit organisations we work with, such as L214, la Fondation des femmes and Wordskills France.

Apsynergy Learning Logo - Free salesforce training

I founded APSYNERGY more than 10 years ago and today, we are proud to be one of the leading independent Salesforce Consulting partners, working with global IT companies & major Nonprofit organisations (associations, foundations, NGOs).

With our solid worldwide team of technical experts & consultants, we provide in-depth project management services and high value-added Salesforce development, in order to meet the whole spectrum of needs, for organisations of all sizes.

Raphael WULFF
Salesforce Coach and Apsynergy Founder – Salesforce Certified Partner.