The International Union Against Tuberculosis and Lung Disease (The Union), was facing a mission-critical need to diversify their funding sources. In fact, according to research recently shared by Salesforce, 79% of nonprofit fundraising professionals reported that recent political changes have reduced the funds available for their organization, again placing a higher need for individual donors. The Union was looking for opportunities to leverage technology to better connect with its community including the development of a state-of-the-art individual donor program.
Apsynergy helped the Union identify mission-critical pathways that would deliver the highest return on investment in the shortest period of time. In addition to enabling the launch of an individual donor program, we are also helping to strengthen the Union’s membership, training, education, conference, and journal offerings. With more than 100,000 contacts and a global community, the tools deployed will help create meaningful constituent experience.
By using Salesforce, we are creating one single interface for membership registration, login information, and course registration. It becomes a one-stop-shop for everything you might need!